When it comes to businesses of the same sector, each company is after the same customers. The main difference is how you go about obtaining that very valuable customer and making them yours. Obviously, it makes sense to make sure that no potential customer is left out of any marketing strategy, so it will probably pay you to cast your net as far as you possibly can.

Offline advertising
In this world of technical progress, it is important not to turn our backs on the traditional ways of attracting customers as well as push for a very modern outlook. As with all things, different people respond to the same things totally differently from each other and surprisingly enough, not everyone has either access to the internet or will necessarily look for businesses, products or services online.

By adopting the more traditional methods of advertising to run alongside online marketing strategies, you should be able to bridge the gap and gain otherwise missed customers if you are used to concentrating on only online marketing. Traditional marketing strategies involve newspaper and magazine advertisements, posters, leaflets, and mail drops, to name just a few.

Using SEO correctly
However, when you are looking at your online marketing strategies, it is important to get your SEO exactly right so that you are not wasting your business money on long-tailed keywords that are either not niche enough or not the right ones for what your desired audience will be looking for.

It is highly important that when you are thinking about your business’s SEO for whatever product or service you are pushing, you know what you are talking about even if you consult with SEO experts yourself. When it comes to understanding all the information that is put in front of you and what it is that you are asking for, having the knowledge of the correct language is very important. If you are unsure of SEO or would like to know more about it, there is an in-depth e-commerce SEO guide written by experts available for you to read at your leisure.

Offering incentives
Offering incentives is a very good way of getting those extra customers through your door, regardless of whether you are enticing them in via traditional methods or whether you are hitting the online marketing strategies big time.

Incentives can be in the form of money off coupons for preceding offers, discounts on orders over a certain value, or even freebies, known as company swag items or samples. As you can imagine, different incentives work for different people very differently. Those that are looking to save money will undoubtedly opt for the discounts or coupons, whereas those who like something for nothing could very well opt for the company swag items.

However, those that are generally interested in your products or services will undoubtedly opt for the free samples if you make them of a decent size to entice customers and do your research correctly so that the items you are offering could very well end in your customer purchasing the large size of the sample the next order round.